Bard Davol Sell Sheets

Writing sales materials for the medical device market means clearing numerous regulatory hurdles (language-wise) while still eliciting something approaching an “ah-ha” moment in the minds of medical professionals – in this case, surgeons specializing in hernia repair. I’d like to think a few lightbulbs when off with this batch of product sell sheets. One way to tell is by seeing which surgeons filled out the back side of the sheet and left it for their Bard Davol representative.