Flexcon Retail Mailers

This direct mail series makes the case for using the versatile range of Flexcon pressure-sensitive films to really ramp up product branding effectiveness at the point where the brand is sold – the retail space. Using some very clever fictional brands placed on store shelves, floors and point of purchase displays, the campaign offers brand marketers and ad agencies yet another way to boost awareness and sales for their clients by ‘touching’ customers from the moment they enter the parking area of their favorite retail outlet to the instant they swipe their debit card.